Pinterest For Business
When it comes to social media, Pinterest tends to get overlooked in favor of the more mainstream platforms like Facebook, Instagram, and Twitter. Many businesses view Pinterest as the smaller, more feminine counterpart to the beefier business platforms like LinkedIn. The truth, however, is that Pinterest is a highly active and profitable platform that can help your business reach new heights of success. Here are five steps to get your business up and running with Pinterest in your marketing campaign today.
1) How to Get Started
Setting up your business on Pinterest is simple. Sign up for an account, add a description and create boards. When you’re done, post images of your products. Pinners can click on products they like, leading to more opportunities for you to capture their email address and make sales.
2) Define Your Brand Presence
Before you begin promoting your brand on Pinterest, think about what niche audience you’re appealing to. Once you have identified who your target consumer is, create specific boards targeted at that audience. Boards are an opportunity for consumers to get a sneak peek of your products and will draw them back for repeat visits. By planning out your boards beforehand, it will also help reduce clutter and confusion on pins that are difficult for consumers to navigate through.
3) Create an Engaging, Useful Content Calendar
Generating new content ideas and setting up a schedule for creating them is an important part of any successful digital marketing strategy. Without one, your business’s social media presence could suffer and its website may look stagnant. A content calendar serves as your go-to guide for everything from monthly brainstorming sessions to tracking what topics are performing well on social media.
4) Start With Promoted Pins
Promoted Pins are an easy way to start engaging with your target audience. Promoted Pins are essentially paid advertisements that you can run on your own or alongside someone else’s Pin. The goal of Promoted Pins is to get people on Pinterest (and engaged with your content) so that they come back for more. When someone engages with your content, like, repin or comment, you’ll know you’re doing something right.
5) Don’t Forget About Direct Pins
While it may seem like an obvious place for pins, some business owners don’t think of their direct website as an opportunity. However, many users will browse your website instead of Pinterest’s homepage when they have questions about your products or services, and direct links are one way to answer those questions. Plus, having more places for visitors to click increases your chances of getting discovered. Direct Pins aren’t always necessary, but if you feel like you could use some extra traffic on your site, why not try it out? After all, you can always change back if things don’t work out.