Using Google Analytics as a small business owner.

Why do you need Google Analytics?

Many business owners that I come into contact with outside of the online or tech arena generally don’t know who, or even how many people are visiting their website on a monthly basis. Which says they don’t know if they are making sales with their website, or not.

With the competition on the internet constantly increasing, you need to be on top of your website and know how people are interacting with it. Google Analytics is the most widely used website analytic platform. It allows you to see which pages are being viewed, for how long, which links are being clicked, where users leaving the site etc. Not to mention it’s free. If you are looking to run and operate a website that’s involved with a business leveraging this data from your website is gold.

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How to Install?

It’s pretty simple. I’ll keep it vague as it’s detailed in many other places- Go to www.analytics.google.com Click the signup button and log in with your Google Account. Set Up a Property in Google Analytics. Ideally installing UA & GA4 tracking for the upcoming transition. After you create and get the tracking snippet’s from Google Analytics, insert the tracking into the header of your website and verify your tag is firing properly. 

If you need help with normal setup, advanced tracking or E-commerce tracking contact us here.

A Brief Breakdown of the Google Analytics Tabs:

Audience:

This tab in Google Analytics breaks down your overall traffic and what’s happening on the website. It shows you how many users have browsed your site in your specified time period. It also provides useful metrics such as percentage breakdowns of who is a new site visitor vs a returning visitor, the average amount of pages viewed per user, location of users from their IP, the type device used, demographic info etc. 

 

You can also zone in on any one group analyzing and comparing the engagement rate against other groups as you work to find your best website visitor and customer. With your surfaced insights on your website’s performance, you can adjust your marketing accordingly to get more out of your marketing dollars each month targeting more heavily on one group or by simply excluding another.

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Acquisition:

This tab in Google Analytics is going to look at and allow you to compare how different traffic avenues have been performing on your website. For instance, if you’re running Facebook ads, and Pinterest ads, and then you have some organic traffic coming in from Google’s search engine. 

 

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With many different traffic sources going to your website, the tab is essentially looking to show you which traffic avenue is performing most efficiently. You can do this by looking at Social traffic which breaks down the traffic from each major platform giving a number of performance indicators such as bounce rate and time spent. 

After surfacing which traffic avenue is working the best for your business you can shift more of a focus to start amplifying your marketing dollars even further.

Behavior:

This tab aims to show you the ‘flow’ of your site. In other words, when users come to your site, where are they going, what are they looking at, clicking on and where are they leaving the website. All of this data is useful as it can tell you how certain pages or even pieces of content are performing allowing the opportunity to optimize the site for higher engagement and more conversions.

 

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Conclusion:

Google Analytics really allows you to know what's going on with your business online and most importantly, you can discover how to generate more leads and sales with your website as you learn more about your data. As you look at what advertising strategies are working and where you can optimize your site for a better overall customer and user experience.

This blog only looks at some of the basic data points and suggests some possible uses for them. But the possibilities for optimizing and analyzing customer data for the benefit of the business are virtually endless.

 

If you have a business you want to advertise - Schedule a marketing consultation with Ambitrek here: https://ambitrekmarketing.com/increasing-sales-with-digital-marketing/

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