Using Instagram Stories for Business

Many people seem to be using Instagram stories these days. The appeal of having short term content publishing with the option of keeping it permanent with Highlights just increased every man, woman, and brand’s excitement to use it on a daily basis. You can keep your Story as simple as you want, or work as hard on it as you would a post that goes on your feed. It’s totally up to you! It also comes with tools and features that allow you to get creative, and businesses have been using it to increase their sales.


Yes, you can use Instagram Stories to boost your sales!


Here are a few of choice Instagram Stories features and how you can use them to get your followers to engage with you, your brand, or your business in a profitable way easy way:


Use geotags and hashtags to gain exposure

Adding a location sticker or a hashtag on your post does more than just decorate your post and inform your existing followers of where you are. A geotag also adds you to the collection of Stories under that particular location or hashtag. This means there is endless potential to pull in new Instagram users that are at the same places, or using the same hashtags as you are.


Make sure posts that include location and hashtags are well worth any viewer’s time. Be entertaining, interesting, and don’t forget a powerful call to action to give you a new follower.


Add links to your Stories

Speaking of calls to action, Instagram has rolled out a linking feature for some accounts enabling them to redirect a viewer by swiping up on a story. The sales possibilities are endless! You can easily link followers to a product, a sign-up page, or your newest blog post. For your reference, here's an easy to follow guide on the technical aspects of selling on Instagram.


With great features come great responsibility, of course. You can’t always try to redirect your followers out of the app with every story. Just as you wouldn’t want to be too pushy on other social media profiles, balance out your promotional posts with other types of Stories as well. Give your audience an inside peek at your life and link them to the products you genuinely use and love. This will help build a trust factor between you and your followers and they'll be more likely to swipe up on future product posts.


*Bonus tip: spending a little more time on your announcement posts will show off your creative side and will make your stories more engaging for eager eyes


Get your followers to engage using questions and polls

A simple sticker can give you valuable audience data right on Instagram Stories. Add an Instagram poll to a post and you can get your followers involved in any decision you're looking to make from your office’s new set up right down to your product’s packaging.


Give a peek behind the scenes

Instagram Stories is all about connecting with your audience in a more authentic and “raw” way. You impress them with your carefully managed Instagram feed, but you relate with them by taking them on your journey to build a product or craft a post.


Instagram’s Stories is the perfect platform to tell your brand’s story. You can post as many as you want in a day. Showing how your brand gets from one point to another sophisticated your business, showing your followers exactly how much work goes into the product you want them to buy.


With Instagram Stories, you don’t have to worry too much about timing posts precisely when your audience is most active. Your stories remain for a full 24 hours, and if you'd like to save them on a more permanent basis then make use of your Story Highlights reel. Here's more information on How to Create a Story Highlight. Instagram Stories is a great platform to test ideas and see initial reception, or even tease products or posts. Think outside the box with it!


Utilize Story Analytics

Instagram allows its users on a business account, which you should be signed up with, and if you aren't check out our post to find out how to update your profile access to a ton of awesome analytical data about your followers. Stories work in a very similar way and you should be paying attention to the data that it gives you! To access this information watch your personal story and swipe up on each slide to see your analytics. This information will give you a better idea of what's working on your Instagram Stories and what isn't. It's vital to track your marketing efforts, and the tools on Instagram will give you some valuable insight to do so.


To get assistance with improving your Instagram marketing strategy register for a professional marketing consultation here.

2 thoughts on “Using Instagram Stories for Business”

  1. Well I sincerely enjoyed studying it. This post provided by you is very helpful for good planning. Dewayne Ally

  2. Everything is very open with a clear description of the issues. It was really informative. Your website is useful. Thanks for sharing!

  3. I was curious if you ever considered changing the page layout of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 images. Maybe you could space it out better?| Dwain Bouyer

  4. GreetingsHey thereHeyGood dayHowdyHi thereHello thereHiHello! This is my 1stfirst comment here so I just wanted to give a quick shout out and tell yousay I genuinelytrulyreally enjoy reading throughreading your blog postsarticlesposts. Can you suggestrecommend any other blogs/websites/forums that go overdeal withcover the same subjectstopics? Thank you so muchThanks for your timeThanks a tonAppreciate itThanks a lotMany thanksThanksThank you! Geraldo Kothari

  5. Yaşadığı travmadan sonra intikam peşine düşen eski bir polis, bir yakuza örgütüne sızmak için grubun en dengesiz üyelerinden biriyle arkadaş olmak zorunda kalır. Lupe Ramin

  6. Türkçe Dublaj 1080p kalitesinde full hd film izleme sitesi. Türkçe dublaj filmlerimiz 1080p kalitesinde sizlerle. En hızlı serverlarda yüklü vaziyette. Kelvin Stotelmyer

  7. Быстро возводимые здания: прибыль для бизнеса в каждом элементе!
    В современной сфере, где время имеет значение, объекты быстрого возвода стали решением, спасающим для компаний. Эти прогрессивные сооружения комбинируют в себе надежность, финансовую выгоду и ускоренную установку, что сделало их превосходным выбором для различных коммерческих проектов.
    Быстровозводимые здания из металлоконструкций стоимость
    1. Ускоренная установка: Минуты – важнейший фактор в предпринимательстве, и скоро возводимые строения позволяют существенно уменьшить временные рамки строительства. Это преимущественно важно в моменты, когда актуально оперативно начать предпринимательство и начать прибыльное ведение бизнеса.
    2. Экономия: За счет совершенствования производственных процессов элементов и сборки на площадке, финансовые издержки на быстровозводимые объекты часто остается меньше, по сравнению с обычными строительными задачами. Это способствует сбережению денежных ресурсов и достичь большей доходности инвестиций.
    Подробнее на
    В заключение, быстровозводимые здания – это идеальное решение для предпринимательских задач. Они включают в себя ускоренную установку, экономическую эффективность и надежные характеристики, что позволяет им идеальным выбором для предприятий, желающих быстро начать вести бизнес и получать доход. Не упустите момент экономии времени и средств, превосходные экспресс-конструкции для вашего следующего делового мероприятия!

  8. İçinde bulunduğu çetenin başı belaya girince Landon Carter (Shane West), bir anda kendini okul tiyatrosunda sahnelenecek bir oyunun içinde bulur. Burada karşılaşacağı sessiz ve kendi halinde bir kız olan Jamie’ye (Mandy Moore) aşık olması ise tüm hayatını tümüyle değiştirecektir. Michael Adamsonis

  9. Deniz kenarındaki bir otelde özgür ruhlu bir uçurtma sörfü eğitmenine gönlünü kaptıran ayrıcalıklı bir genç kız dalgaların, güneşin ve tutkunun eşliğinde ilk aşkı tadar. Ronny Hessee

  10. katar. Sylvia’a işkence yapmak onlar için eğlence kaynağı olmuştur. Film mahkeme salonundaki tanıklar ve sanıkların ifadeleri ile olaylar arasında gidip gelerek işlenmiştir.Bir Amerikan Suçu izle, Bir Amerikan Suçu Türkçe dublaj izle, An American Crime izle Mark Keamo

  11. Harry Potter ve Ölüm Yadigarları: Bölüm 2” Harry Potter film serisinin son macerası ve merakla beklenen son filmin ikinci bölümü. Destansı finalde, iyi ile kötünün mücadelesi büyücüIük dünyasını büyük bir savaşın içine sokmuştur. Tehdit hiçbir zaman bu kadar büyük olmamıştır ve artık hiçbir yer güvenli değildir. Bu arada, Lord Voldemort ile son karşılaşmasına gittikçe yaklaşan Harry Potter’ın en büyük fedakarlığı yapması gerekecektir. Herşey burada sona erecektir. Herbert Wildman

  12. Продолжительные оценивания всем понятно самым обычным саботированием. Не надо так, лучше сходить к стандарнтному психологу чем так и не сделать выбор.Психолог твой.

  13. Altın Küre adayı Rebecca Hall ve Dominic West, Oscar adayı Imelda Staunton ile Lucy Cohu’nun rol aldığı film, 1921 yılında, 1. Dünya Savaşı’nın ardından yaşanılan acı ve kayıplardan çok yara almış İngiltere’de geçiyor. Collin Kenton

  14. Genç bir kadın, anne babasının katili hapishaneden çıkarıldığını öğrendiğinde, nefretin tahrip edici gücünü ve aile sırlarının gerçek maliyetini keşfederken eski yaraları tekrar gözden geçirmek zorunda kalır… Carmine Broersma